I help brands and individuals figure out what their audience actually wants, then build content around it and stay one step ahead of the algorithm through strategy, social media management, and video that people finish watching.
I'm the strategist and creator behind BigUnusual. I help projects and individuals build their social media pages from the ground up, not by guessing, but by running the same loop until it compounds: research, create, track, double down.
Outside of managing pages, I shoot and edit the content itself: storytelling pieces that actually relate to your audience, product-review videos, and event vlogs. Strategy and production, from the same person, so nothing gets lost in translation.
Most clients start with one and add the other once the loop is working.
Audience research and a content plan built around goals that actually matter to you.
Day-to-day running of your pages: posting, engagement, and performance tracking.
Short-form video built to be watched to the end, not scrolled past.
Event and day-in-the-life coverage, shot and edited into something worth sharing.
Honest, watchable reviews that convert curiosity into consideration.
Clean, professional on-camera footage for personal brands and teams.
Authentic, creator-style videos that feel native to the feed, made for brands to run as ads or organic posts.
Live posts. Tap play to watch each one on X.
Ran the page for Autonomint, a decentralised credit protocol, taking it from 300+ to over 1,000 followers before the project shut down. Managed posting, community engagement, and positioning around their product launches.
Grew @DewMoonex from a brand-new page to nearly 4,000 followers, mixing meme content with genuinely useful updates, and hosting live audio spaces on my own account to pull my audience over and build momentum.
Two accounts, same brand. Built The Intern Guy from zero as a standalone content voice until it was put on hold, while working alongside the IQ team on campaigns and strategy for their established main account.
Grew SliqPay, a fintech payment rail, from 35 to over 690 followers. Analytics shown are the account's numbers from before I joined against the numbers after I left: full before/after data, not just a follower count.
Currently running the page day-to-day: posting, replies, and engagement strategy keeping performance strong and steadily climbing.
Built CuteCartNG's TikTok business page from 8 to over 1,400 followers in just 6 days, with product content driving likes from 76 to 14.5K in the same window.
gmgm! Just want to let you know that you are doing great, we love how proactive you are.
